| | | | | | | | Board Action Request
22-0286
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| | | | | | | | Item Description:
Amd 3 to Agmt PR0001486 with Intersection Media, LLC to provide Hennepin Health advertising panels and space on city buses and light rail platforms for health plan promotion purposes, ext end date to 10/06/23, incr NTE by $36,438 |
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| | | | | | | | Resolution:
BE IT RESOLVED, that Amendment 3 to Agreement PR0001486 with Intersection Media, LLC to provide Hennepin Health with advertising panels and digital media on Metro Transit buses and light rail platforms to promote Hennepin Health and build brand recognition extending the end date to October 6, 2023; increasing the not to exceed amount by $36,438 for a new total not to exceed amount of $272,140 be approved; that the Chair of the Board be authorized to sign the Amendment on behalf of the County; and that the Controller be authorized to dispense funds as directed. |
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| | | | | | | | Background:
Agreement PR0001486 with Intersection Media, LLC is to provide advertising panels and digital media in and around downtown Minneapolis on the interior and exterior of buses, bus shelters and light rail platforms. Intersection Media, LLC is the exclusive resource with Metro Transit to post advertising on its buses and ancillary services. This contract is for the annual fall campaign to gain brand recognition of Hennepin Health to Hennepin County residents who may be on medical assistance, MinnesotaCare or Special Needs Basic Care (SNBC). In addition to this agreement, Hennepin Health employs a variety of marketing and outreach strategies to reach potential members and increase brand recognition, including in-person presence in clinics, County facilities, and community settings.
Amendment 3 to Agreement PR0001486 with Intersection Media, LLC seeks approval to extend the end date to October 6, 2023 and increase the NTE to $272,140.
This board action request aligns with Hennepin County disparity reduction efforts to improve access to culturally specific/sensitive health services and increase community well-being. | |
| | | | | | | | | Recommendation from County Administrator: Recommend Approval | |
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