| | | | | | | | Board Action Request
18-0301
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| | | | | | | | Item Description:
Agmt PR0000474 with Intersection Media, LLC to provide Hennepin Health advertising panels and space on city buses and light rail platforms for health plan promotion purposes, 08/13/18-01/27/19, NTE $99,570 |
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| | | | | | | | Resolution:
BE IT RESOLVED, that Agreement PR0000474 with Intersection Media, LLC to provide Hennepin Health with advertising panels and digital media on Metro Transit buses and light rail platforms to promote Hennepin Health and build brand recognition for the period of August 13, 2018 through January 27, 2019 in an amount not to exceed $99,570 be approved; that the Chair of the Board be authorized to sign the Agreement on behalf of the county; and that the Controller be authorized to dispense funds as directed. |
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| | | | | | | | Background:
Agreement PR0000474 with Intersection Media, LLC provides advertising panels and digital media in and around downtown Minneapolis on the interior and exterior of buses, bus shelters and light rail platforms. Intersection Media, LLC is the exclusive resource with Metro Transit to post advertising on its buses and ancillary services. In addition to this agreement, Hennepin Health employs a variety of marketing and outreach strategies to reach potential members and increase brand recognition, including in-person presence in clinics, county facilities, and community settings. | |
| | | | | | | | | Recommendation from County Administrator: Recommend Approval | |
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